The trend towards high-format content cannot be overlooked. More and more people are consuming digital content on their mobile devices, and the Corona pandemic has only reinforced this trend. We use our smartphones for content consumption "on the go" and prefer portrait-format placements. But in the communications industry, we have to ask ourselves: are we really thinking vertically?
Often, classic websites are still oriented towards landscape format and a vertical mobile view is considered merely a necessary add-on. In doing so, we should already think about how we can optimally present our content during the creative process. Which format suits our target group? How can we best communicate our core message? What space do we need for headings, subtitles or notes? Only when we have answered these questions, we can create accurate and effective content.
Nevertheless, our lives take place predominantly in landscape format and many situations seem more natural to us in landscape format. Nevertheless, there is great potential in portrait storytelling. Images are not only used as hero shots, but also increasingly serve the overall narrative of companies and brands. It's time to pick up the camera and have fun with the portrait format. Stock photographers should also adapt to this, because the diversity in their own offer is an important factor for success.
In a world where we consume more and more vertical content, it is important that communication and visuals are also aligned with this. By using vertical storytelling and portrait stock photos, we can meet the needs of our target audience and create a greater impact. It's time to think more vertically and fully exploit the potential of the portrait format!
