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05.02.24

Effective advertising - with pictures of interesting faces and exciting stories

Successful advertising is no coincidence, it is the result of a targeted customer approach. Images play a very important role...

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17.01.24

Core theme 2024 "Shaping the future": Westend61 whets the appetite for tomorrow!

"What will the future bring?" Most people ask themselves this question at the turn of the year. Even the greatest...

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Visuelle Kommunikation
14.11.23

Visual communication in the age of AI

How are visual language and visual trends changing? Is AI a risk for creatives or can it also be an...

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Unkonventionellen homosexuelles Paar mit gefärbten Haaren macht Selfie
22.08.23

How Nike, Apple and AirBnb win customers with storytelling

Introduction Storytelling is more than just a trend. If you tell exciting stories about a product or brand, it's easier...

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20.07.23

Accessibility for all: Why universal design is important

In this article, we will discuss why universal design is important to ensure accessibility for all. So it's about how...

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19.07.23

Vertical Storytelling - Communication Needs Portrait Images

The trend towards high-format content cannot be overlooked. More and more people are consuming digital content on their mobile devices,...

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19.07.23

Illustrate the theme of safety with stock photos

A New Trend: The Uncertainty Competence We are in a time full of turbulence. The Corona pandemic as well as...

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19.07.23

Stock photography trends: new perspectives and real vibrancy

"Authenticity has been a trend in stock photography for years and will remain so," the creative director of the Munich-based...

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