Successful advertising is no coincidence, it is the result of a targeted customer approach. Images play a very important role here: they convey the all-important first impression. Because it decides whether we find something interesting - or not. A good picture says more than many words. But this only works with authentic images of real people with whom we can identify. Pictures that tell stories, that arouse emotions because they touch us. This is the only way to attract attention to your cause in our visually oversaturated times.
There are several big players in the stock photo industry. But size isn't everything when it comes to finding the right image concept for a specific campaign. Creative flair and personal advice are just as important. Here, Westend61 from Munich clearly scores with its customer proximity, but also with the constant creative exchange with the photographers.
At Westend61, only masters of their trade, who always have their finger on the pulse, take photographs. They are not only familiar with all the finesses of vivid imagery, but also always bring out their very individual creative expression in their photos. They do this in close coordination with the creative department at Westend61, where they always keep an eye on the latest trends - often when they are just appearing on the horizon.
Westend61's community of photographers, spread across Europe, is just as diverse as the world and the people shown in these pictures: colorful, genuine, with interesting faces - and above all, credible. After all, authenticity is an essential prerequisite for the success of a campaign. Westend61 does not deliver 08/15 motifs, but has premium images that make advertising trustworthy and therefore successful. And what better way to do this than with likeable faces of interesting types, but also of people "like you and me"?
Personal, professional advice on image selection is a key strength of Westend61. After all, who wants to row through an anonymous and unmanageable flood of images without orientation and at random - and perhaps just when time is pressing and you also have other things to deal with because the campaign needs to be launched as soon as possible.
The Westend61 team never leaves anyone alone when it comes to finding the right image concept: A professional sales team responds to customers' wishes with a great deal of creative flair, advises them on the various licensing models and then puts together a colorful image package for every purpose that is guaranteed to catch the eye.
Not only do you get exactly the images you have seen in the portfolio, but you are also always on the safe side legally: the releases for all images are available. Although Westend61 is there for everyone, exclusivity is not a foreign concept here either: you can secure images for exclusive use for a certain period of time.
And best of all, it doesn't have to cost much. Because Westend61 has offers for every budget and delivers strong picture stories for both small and large brands. The core of the corporate philosophy is personal and fair interaction - both within the team and with customers, true to the Westend61 motto "We inspire - you create".
