{"id":1323,"date":"2023-07-19T16:33:20","date_gmt":"2023-07-19T14:33:20","guid":{"rendered":"https:\/\/www.forcre8tives.com\/vertical-storytelling-communication-needs-portrait-images\/"},"modified":"2023-07-31T09:05:45","modified_gmt":"2023-07-31T07:05:45","slug":"vertical-storytelling-communication-needs-portrait-images","status":"publish","type":"post","link":"https:\/\/www.forcre8tives.com\/en\/trends-en\/vertical-storytelling-communication-needs-portrait-images\/","title":{"rendered":"Vertical Storytelling - Communication Needs Portrait Images"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">The trend towards high-format content cannot be overlooked. More and more people are consuming digital content on their mobile devices, and the Corona pandemic has only reinforced this trend. We use our smartphones for content consumption \"on the go\" and prefer portrait-format placements. But in the communications industry, we have to ask ourselves: are we really thinking vertically?<\/p>\n\n<h2 class=\"wp-block-heading\">\n          <strong>We live in landscape format<\/strong>\n        <\/h2>\n\n<p class=\"wp-block-paragraph\">Often, classic websites are still oriented towards landscape format and a vertical mobile view is considered merely a necessary add-on. In doing so, we should already think about how we can optimally present our content during the creative process. Which format suits our target group? How can we best communicate our core message? What space do we need for headings, subtitles or notes? Only when we have answered these questions, we can create accurate and effective content.<\/p>\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.westend61.de\/de\/imageView\/JOSEF13401\/junge-geschaeftsfrau-streckt-die-zunge-heraus-gesehen-durch-glas\" target=\"_blank\" rel=\"noreferrer noopener\"><img decoding=\"async\" width=\"683\" height=\"1024\" data-id=\"528\" src=\"https:\/\/www.forcre8tives.com\/wp-content\/uploads\/2023\/07\/JOSEF13401-683x1024.jpg\" alt=\"Woman sticks out tongue\" class=\"wp-image-528\" srcset=\"https:\/\/www.forcre8tives.com\/wp-content\/uploads\/2023\/07\/JOSEF13401-683x1024.jpg 683w, https:\/\/www.forcre8tives.com\/wp-content\/uploads\/2023\/07\/JOSEF13401-200x300.jpg 200w, https:\/\/www.forcre8tives.com\/wp-content\/uploads\/2023\/07\/JOSEF13401-768x1151.jpg 768w, https:\/\/www.forcre8tives.com\/wp-content\/uploads\/2023\/07\/JOSEF13401.jpg 854w\" sizes=\"(max-width: 683px) 100vw, 683px\" \/><\/a><figcaption class=\"wp-element-caption\">\u00a9 Joseffson \/ Westend61<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.westend61.de\/de\/imageView\/IEF00436\/cheerful-woman-standing-with-potted-plant-on-head\" target=\"_blank\" rel=\"noreferrer noopener\"><img decoding=\"async\" width=\"682\" height=\"1024\" data-id=\"527\" src=\"https:\/\/www.forcre8tives.com\/wp-content\/uploads\/2023\/07\/IEF00436-682x1024.jpg\" alt=\"Woman With Flowerpot On Head\" class=\"wp-image-527\" srcset=\"https:\/\/www.forcre8tives.com\/wp-content\/uploads\/2023\/07\/IEF00436-682x1024.jpg 682w, https:\/\/www.forcre8tives.com\/wp-content\/uploads\/2023\/07\/IEF00436-200x300.jpg 200w, https:\/\/www.forcre8tives.com\/wp-content\/uploads\/2023\/07\/IEF00436-768x1152.jpg 768w, https:\/\/www.forcre8tives.com\/wp-content\/uploads\/2023\/07\/IEF00436.jpg 853w\" sizes=\"(max-width: 682px) 100vw, 682px\" \/><\/a><figcaption class=\"wp-element-caption\">\u00a9 Krupina \/ Westend61<\/figcaption><\/figure>\n<\/figure>\n\n<p class=\"wp-block-paragraph\">Nevertheless, our lives take place predominantly in landscape format and many situations seem more natural to us in landscape format. Nevertheless, there is great potential in portrait storytelling. Images are not only used as hero shots, but also increasingly serve the overall narrative of companies and brands. It's time to pick up the camera and have fun with the portrait format. Stock photographers should also adapt to this, because the diversity in their own offer is an important factor for success.<\/p>\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-2 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large is-style-default\"><a href=\"https:\/\/www.westend61.de\/de\/imageView\/VPIF06693\/frau-mit-rollschuhen-haelt-zuckerwatte-vor-einer-wand\" target=\"_blank\" rel=\"noreferrer noopener\"><img decoding=\"async\" width=\"683\" height=\"1024\" data-id=\"543\" src=\"https:\/\/www.forcre8tives.com\/wp-content\/uploads\/2023\/07\/VPIF06693-1-683x1024.jpg\" alt=\"Woman holding colorful cotton candy in the air\" class=\"wp-image-543\" srcset=\"https:\/\/www.forcre8tives.com\/wp-content\/uploads\/2023\/07\/VPIF06693-1-683x1024.jpg 683w, https:\/\/www.forcre8tives.com\/wp-content\/uploads\/2023\/07\/VPIF06693-1-200x300.jpg 200w, https:\/\/www.forcre8tives.com\/wp-content\/uploads\/2023\/07\/VPIF06693-1-768x1151.jpg 768w, https:\/\/www.forcre8tives.com\/wp-content\/uploads\/2023\/07\/VPIF06693-1.jpg 854w\" sizes=\"(max-width: 683px) 100vw, 683px\" \/><\/a><figcaption class=\"wp-element-caption\">\u00a9 Vasily Pindyurin\/ Westend61<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large is-style-default\"><a href=\"https:\/\/www.westend61.de\/de\/imageView\/MEUF05047\/freunde-stehen-hinter-der-frau-auf-dem-fussweg\" target=\"_blank\" rel=\"noreferrer noopener\"><img decoding=\"async\" width=\"682\" height=\"1024\" data-id=\"544\" src=\"https:\/\/www.forcre8tives.com\/wp-content\/uploads\/2023\/07\/MEUF05047-682x1024.jpg\" alt=\"Happy friends\" class=\"wp-image-544\" srcset=\"https:\/\/www.forcre8tives.com\/wp-content\/uploads\/2023\/07\/MEUF05047-682x1024.jpg 682w, https:\/\/www.forcre8tives.com\/wp-content\/uploads\/2023\/07\/MEUF05047-200x300.jpg 200w, https:\/\/www.forcre8tives.com\/wp-content\/uploads\/2023\/07\/MEUF05047-768x1152.jpg 768w, https:\/\/www.forcre8tives.com\/wp-content\/uploads\/2023\/07\/MEUF05047.jpg 853w\" sizes=\"(max-width: 682px) 100vw, 682px\" \/><\/a><figcaption class=\"wp-element-caption\">\u00a9 Eugenio Marongiu \/ Westend61<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large is-style-default\"><a href=\"https:\/\/www.westend61.de\/de\/imageView\/ASGF03259\/nicht-binaere-person-mit-sonnenbrille-an-der-wand-lehnend\" target=\"_blank\" rel=\"noreferrer noopener\"><img decoding=\"async\" width=\"682\" height=\"1024\" data-id=\"545\" src=\"https:\/\/www.forcre8tives.com\/wp-content\/uploads\/2023\/07\/ASGF03259-682x1024.jpg\" alt=\"Non-binary person leaning against a wall\" class=\"wp-image-545\" srcset=\"https:\/\/www.forcre8tives.com\/wp-content\/uploads\/2023\/07\/ASGF03259-682x1024.jpg 682w, https:\/\/www.forcre8tives.com\/wp-content\/uploads\/2023\/07\/ASGF03259-200x300.jpg 200w, https:\/\/www.forcre8tives.com\/wp-content\/uploads\/2023\/07\/ASGF03259-768x1152.jpg 768w, https:\/\/www.forcre8tives.com\/wp-content\/uploads\/2023\/07\/ASGF03259.jpg 853w\" sizes=\"(max-width: 682px) 100vw, 682px\" \/><\/a><figcaption class=\"wp-element-caption\">\u00a9 Angel Santana Garcia \/ Westend61<\/figcaption><\/figure>\n<\/figure>\n\n<h2 class=\"wp-block-heading\">\n          <strong>Think vertical<\/strong>\n        <\/h2>\n\n<p class=\"wp-block-paragraph\">In a world where we consume more and more vertical content, it is important that communication and visuals are also aligned with this. By using vertical storytelling and portrait stock photos, we can meet the needs of our target audience and create a greater impact. It's time to think more vertically and fully exploit the potential of the portrait format!<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/www.forcre8tives.com\/wp-content\/uploads\/\/Element-5.svg\" alt=\"\" class=\"wp-image-226\" width=\"100\" height=\"100\"\/><\/figure>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>The trend towards high-format content cannot be overlooked. More and more people are consuming digital content on their mobile devices,...<\/p>\n","protected":false},"author":4,"featured_media":1147,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"none","inline_featured_image":false,"footnotes":""},"categories":[77],"tags":[62,71,61,85,67],"class_list":["post-1323","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-trends-en","tag-photography","tag-storytelling-en","tag-tips-and-tricks","tag-trend-en","tag-video-en"],"_links":{"self":[{"href":"https:\/\/www.forcre8tives.com\/en\/wp-json\/wp\/v2\/posts\/1323","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.forcre8tives.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.forcre8tives.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.forcre8tives.com\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.forcre8tives.com\/en\/wp-json\/wp\/v2\/comments?post=1323"}],"version-history":[{"count":1,"href":"https:\/\/www.forcre8tives.com\/en\/wp-json\/wp\/v2\/posts\/1323\/revisions"}],"predecessor-version":[{"id":1329,"href":"https:\/\/www.forcre8tives.com\/en\/wp-json\/wp\/v2\/posts\/1323\/revisions\/1329"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.forcre8tives.com\/en\/wp-json\/wp\/v2\/media\/1147"}],"wp:attachment":[{"href":"https:\/\/www.forcre8tives.com\/en\/wp-json\/wp\/v2\/media?parent=1323"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.forcre8tives.com\/en\/wp-json\/wp\/v2\/categories?post=1323"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.forcre8tives.com\/en\/wp-json\/wp\/v2\/tags?post=1323"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}